The broadsheet article Essay Example

The broadsheet article Paper The broadsheet article is written in a very formal way. It does not include abbreviations such as doesnt or wasnt. The broadsheet article shows little emotive language, and no opinion. Once you have read the whole article, you can see that the article is divided up with all the negative points stated first and all the positive points about the camp in the later paragraphs. However this is not shown through the narration of the journalist, but through the different facts and different interviews included. The journalist has included quotations from several sources, each with different opinions. Lots of research has gone into the balanced piece of writing. The change in facts included and the impression this has on the reader is deepened by the fact that the management is commented on in the section showing good points about the camp. The article mentions that it is manages by the educational manager at Butlins, Jeffery Stone where as the tabloid only refers to the entertainment manager. This may be a factual error on either part, or both journalists could have chosen to exclude one of the managers to create a certain effect. The tabloid could be excluding the education manager to give the impression that the camp is run by some one who does not know anything about education, and the broadsheet excluding the entertainment manager to try to create the impression that it is run by a qualified education manger. In the later paragraphs of the tabloid, that journalist uses another techniques to manipulate the readers opinion. He repeats the phrase supposed to four times, This emphasises the overall effect that the camp is not really doing what it was hoped it would. We will write a custom essay sample on The broadsheet article specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The broadsheet article specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The broadsheet article specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The article also uses quotation marks to persuade the reader, By putting speech marks around field courses, it creates the impression that this is not classed as a real field trip as it is not educational. There are also other characteristics which show that this is a tabloid article. The author writes, No marks .. who waste public funds on such tomfoolery. This is written to make the reader angry about what the public funds are being spent on. The layout of the tabloid is designed in such a way as to enable it possible to have four paragraphs in the final column. The first column starts with, Full Marks, and talks about how much Butlins have benefited from the scheme. The other paragraphs which follow this all begin with, No marks. These then talk about the others involved in the scheme. By repeating, No marks so many times, it creates the impression that the whole thing was a bit of a shambles and disorganised. In the final paragraph, the journalist makes a remark which attacks the teacher, parents and local authorities involved with the project. By using the phrase, No marks it shows that he not impressed with the people involved with the scheme. Both of the articles mention Hi-di-hi, The tabloid uses it in its headline, and the broadsheet in its final paragraph, however I do not feel that they are after the same effect. When it is read in context in the tabloid article, it is one of the first emotive words used. Word order is a common technique used in tabloid writing, and by placing it first, emphasis is placed on it. The Broadsheet places this as a joke at the end, and I feel that this has no meaning or depth, but is just simply a joke added in as a small light hearted piece of humour. The newspapers are not written to rival each other. They are both targeted at different audiences. I think it is important to realise that the tabloid article was published several days before the broadsheet one, and therefore the broadsheet article journalist would have had more time to put his story together. I feel that the tabloid has written his article in the way he has and included the facts he has because he knows that he will sell more newspapers the British public loves a scandal!

The Best Way to Set Up and Troubleshoot Your Sales Funnel

The Best Way to Set Up and Troubleshoot Your Sales Funnel If you’re a marketer, you’re likely privy to the infamous sales funnel. You know how it works in theory†¦ But maybe you’re having some problems implementing it in practice. There might be areas were your funnel is leaking†¦ OR Maybe you’re not quite sure how to measure your funnel’s performance. This post covers: The best way to set up your sales funnel. How to troubleshoot problems in your funnel. Great tools to help improve your funnel’s performance. AND some awesome examples to inspire you. Download our Free Sales Funnel Templates Before learning how to troubleshoot your sales funnel, check out these free templates. They’ll help you get organized AND help your team get more done in less time. This download includes: A content audit guide to help identify your content deficits. A content mapping template to map your content to each funnel stage. A 2019 content calendar to get your year all planned out. A user persona worksheet to help you target the right people.Plan All Your Funnel Content with One thing is clear†¦ There is a lot  of content that goes into a full-funnel marketing strategy. Try using to get it all organized. With things like custom tags and filtered views, you know exactly what content is being created and where it falls in your funnel strategy. To create a custom tag, first, choose the category of content you will create. Name your content item and add a few tags like funnel stage. To visualize all the content you are creating according to funnel state, hover over the left-hand hamburger menu and click â€Å"Create new saved view†. Click â€Å"Add filter category† and choose the â€Å"tag† option. Find the funnel stage you want to create a saved view for. Now you can easily see a bird’s eye view of every content item that is being created for each funnel stage. Now that you know creating a full funnel content strategy doesn’t have to be a hot mess, here’s how to actually do it. The Sales Funnel: A Brief Introduction The sales funnel is meant to visualize the stages a buyer goes through before purchase, and how a marketer can tailor activities to help move someone towards that purchase. A lot of folks assume that a marketer’s job is to throw out some ads to raise awareness about a business. While this is certainly one element a marketer will engage in, there’s a lot more that goes into a full funnel strategy. A full funnel strategy means there are content and marketing activities that raise awareness and generate demand; nurtures leads and educates; helps close the final deal; and turns customers into loyal advocates. Generally, here’s what the sales funnel looks like: Let’s start by breaking down each section of the funnel. Top of Funnel a.k.a TOFU The top of the funnel is where you’ll focus on generating interest and awareness for your business. You want to focus on bringing the right  people in according to your user personas. Who enters at the Top of Funnel? A TOFU individual is someone who is in your target market and could be doing general online research related to your industry. They likely aren’t quite ready to make a purchase at this point but are looking to learn more about a particular topic. When searching, they typically use phrases like, â€Å"how to†, â€Å"what is† or â€Å"why do†. That said, you’ll want to focus on educating them; enticing them to leave an email address or visit your site; or engage with your content in an additional way like downloading an ebook or signing up for a webinar. TOFU Content Examples Here are a couple great examples of content you can produce to capture leads at the top of your sales funnel. Top of Funnel Content: Blog posts A good TOFU blog post is one that focuses on solving one of your user personas’ problems. Keep in mind that this individual isn’t ready for a hard sell. They are looking for help or info on a particular topic. You want to establish trust by helping them work through an issue or giving them the knowledge they need to succeed on their own. Recommended Listening: TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel TOFU Blog Post Example - Nested Bean Nested Bean is a company that makes slightly weighted baby swaddles, pajamas, and sleep sacks. The products are meant to help babies and young children sleep longer at night. They have a ton of great examples of TOFU blog content on their site – all focused on educating readers on various sleep-related topics. Here’s an extensive post they wrote about baby colic. It educates about the topic and teaches readers how to help soothe a colicky baby. Recommended Reading: How to Create Effective Blog Posts That Convert Like Crazy Top of Funnel Content: How-to Series Since TOFU content should focus on education, it makes sense that a how-to series would be the perfect fit for attracting people into the sales funnel. The Home Depot capitalizes on this by providing visitors an awesome how-to series for all your DIY needs. The series builds trust by focusing on teaching visitors how to use basics tools to accomplish their at-home DIY projects. Top of Funnel Content: White Papers White papers take a deep dive into a specific topic – usually, one that is research driven or covers topics that tend to be more B2B in nature than what you would find in a how-to series or blog post. Marketo has a wide variety of white papers on its site. This one on engagement checks a few boxes of what a good white paper should look like. It offers a comprehensive look at a topic, covers original research conducted by the company and highlights the company’s industry expertise. Since white papers take significantly more time to produce, you should consider gating the content. I.e. requiring the visitor to leave their email address before downloading. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) Top of Funnel Content: Webinars Webinars have the ability to deliver your audience tremendous value. One of the best ways to get the most out of a webinar is to include an industry expert to talk about a specific topic. This not only increases the reach of your webinar but also adds additional educational value to attendees. Gartner is a world leader in providing research and consulting services to business. And they are no stranger to webinars. The company offers both live and on-demand webinars on a range of topics – all of which are tailored to high-level individuals such as CEOs and CTOs. Top of Funnel: What to Measure The goal of your TOFU content should be to attract as many of your targeted personas as possible. To know if the first stage of your funnel is performing, try tracking the following metrics: Page Views  - A healthy funnel should have a good amount of people viewing content. You’ll want to track this over time to make sure potential customers are finding your content. Bounce Rate  - Tracking your bounce rate will tell you how many sessions ended without the visitor taking any further action. This is a helpful way of knowing if visitors are finding your  content engaging and relevant. Email Subscribers - You want visitors to move on to the next stage in the funnel and become closer to making a purchase. Every time a visitor subscribes to your email list indicates that they are interested in your content and want to know more. It also gives you the opportunity to nurture those lead and encourage downward movement in the funnel. New vs Returning Visitors - Top performing TOFU content should always aim to bring new visitors to your site. Tracking new vs returning visitors will not only tell you if you’re consistently bringing new people to your site, but it will also tell you if your content is good enough to come back for more. Prospects  - By drilling down a little deeper into your data, you’ll be able to see how many new email subscribers are your target personas. Keep in mind, you’ll have to have a short form on your site to collect additional information. TOFU Tools to Track Your Funnel Health Google Analytics With Google Analytics, you’ll be able to track page views, bounce rate, and new vs. returning visitors. To find this info, first, navigate to Google Analytics. Then choose Audience and Overview. Just below the line graph, you’ll see page views, bounce rate, and visitor data. KissMetrics KissMetrics is a  powerful analytics and reporting tool that can track loads of things. With a little help from your website developers, you can easily set up a KissMetrics dashboard to see how many email subscribers your content is converting. Here’s a peek at what your dashboard will look like: You can see things like total email subscribers, daily averages and date range comparisons. Ahrefs Ahrefs is a content marketers dream. When composing your content strategy, you’ll want to make sure that the keywords you target are both something your audience is interested in and something that you can rank on search engines. The magic keywords should have a low difficulty score and high search volume. To find this data, navigate to the menu item called Keyword explorer. Type in your keyword in the text box and click the magnifying glass. Ahrefs will tell you a ton of valuable data like approximately how many backlinks your content will need to rank in the top 10, the search volume for the specific keyword, as well as similar keywords to target. Common TOFU problems and How to Troubleshoot Alright, you’ve got the top of your sales funnel all set up and are tracking the things you need to†¦ But maybe you’re encountering some problems bringing in people and converting them. Here are a few common problems that occur at the top of the sales funnel and how you can troubleshoot them. 5 common top of funnel #marketing problems and how to troubleshoot them. #TOFUYour Content Isn’t Converting One of the most common problems for any TOFU content is that it isn’t converting. Content that doesn’t convert at the top spells trouble for the rest of your funnel. The fewer people that move on to the next phase of the funnel, the less people will be closer to making a purchase. Here are a couple ways to make sure that your content is converting. Focus on Your Content Core Your content core is where the topics your customers care about merges with what you have to offer them as a business. Finding your content core allows you to go beyond traffic, eyeballs, and audience building and actually create content that gains customers. The first step here is to make sure you focus on what your customers  care about and not what your audience  cares about. If your content is really good at generating traffic, but not very good at generating leads and converting, you likely have a traffic trap problem. You’ll know you have a traffic trap problem if your website traffic is increasing, but revenue isn’t increasing proportionally. You can fix this by making sure your content is both helpful to potential customers AND presents the unique value proposition your business provides. The Sandwich Approach Another issue that could be causing low conversion rates on your content is lack of CTAs. Let’s say your company is religiously pumping out blog content that solves your customer’s problems. BUT, your revenue growth is stagnant and your content isn’t moving the needle to increase purchases. Try the sandwich approach. The sandwich approach is a simple way of mixing in your business’ unique value proposition into all content items. Essentially you sandwich in your products into the middle of your content to highlight how your product helps solve the customer’s problem. Nested Bean, which was our blog example above, does this perfectly. They start by helping you solve the problem on your own, introduce their product and how it can help, followed by more tips about how to solve the problem yourself. Your Page Views are Dropping Maybe your content was performing well for quite a while, but you’ve slowly losing pageviews. This could indicate that your most popular content is losing its position on search engines. Search engines like Google typically favor new and fresh content over things that are more dated. Try regularly updating your content with fresh advice, extra list items, etc. This helps ensure that your most popular posts will continue to be found via search. You’re not Ranking on Keywords Ranking on keywords is no easy feat. It can be particularly challenging if you are choosing keywords that are highly competitive. How do you know if this is you? Look up your keywords with Ahrefs or a similar tool. If the ones you are targeting have a high difficulty score, it’s unlikely that your content will be found via search. You’ll want to try to find keywords that have a high search volume and a low difficulty score. Middle of Funnel a.k.a MOFU The middle of the funnel is the where you’ll begin nurturing the leads brought in by your top of funnel content. In this stage, your goal is to move website visitors further down the funnel toward making a purchase. Once you’ve captured a piece of information (such as an email address), you can begin placing them into an email drip campaign, begin building a relationship with the contact, and targeting them with content tailored to their needs. Who Enters the Middle of Funnel? As a buyer moves down the funnel, they will likely start comparing products uncovered during their initial research. Keep in mind that the length of these funnel stages can vary greatly depending on conversion value. Big-ticket purchases will encounter a longer buying process and therefore spend more time evaluating options and comparing what’s available. MOFU Content Examples MOFU content is designed to provide prospects with the information that will put your company and its products or services ahead of all others being considered. Here are a few characteristics of MOFU content: Middle of Funnel Content: Case Studies Case studies are designed to provide potential customers with proof points highlighting how your product solves problems in real life. LinkedIn provides visitors a swath of case studies outlining how various businesses used it’s ad platform to reach their target audiences and improve advertising results. In its case studies, LinkedIn does a great job of outlining the company’s challenge, how they provided the right solution, and what the final results were. Recommended Reading: How to Write a Powerful Case Study That Converts Leads Into Customers With 50 Examples and 7 Templates Middle of Funnel Content: Reviews How many times have you read a review online before making a purchase? If you’re like me, this is almost a must-do before making any purchase. In fact – 88% of consumers  have been influenced by a review they saw online. Encouraging existing customers to leave reviews for your business provides prospects the social proof they need to move closer to making a purchase decision. Mattress company Casper, reaches out to each customer via email to encourage them to leave a review. Feeling wary about the possibility of negative reviews? Try not to be. An occasional negative review is inevitable. Two positives come from a negative review†¦ It gives you the opportunity to rectify the situation or improve your product. Negative reviews show authenticity. 30% of consumers  believe that reviews are fake if there aren’t any negative comments. Middle of Funnel Content: Data Sheets Datasheets provide prospects the quick and dirty details of your product. Outline things like cost, features, benefits, and specifications. Keep in mind that these often aren’t the sexist documents, but offer prospects an easy way to do side-by-side comparisons. Here’s an example data sheet from Netgear  showing the features of its Nighthawk router. Middle of the Funnel: What to Measure The goal of your MOFU content should be to convert website visitors captured at the top of your funnel into leads. To know if the middle of your funnel is performing, try tracking the following metrics: MQLs  - A Marketing Qualified Lead is typically a prospect that has provided some additional piece of info aside from just an email address. This data help you segment your website visitors and allow you to identify them as a good fit for your product or service. Email open and CTRs -   How your emails are performing is of the best ways to gauge the health of your middle funnel. Open Rates and CTRs are especially good indicators of how relevant the content you are sharing is to your subscribers. Middle of the Funnel: Tools Autopilot Autopilot  is a marketing automation software that helps you convert leads into paying customers. Any  marketing automation software is a vital part of your MOFU activities. What sets Autopilot apart its visual interface. Autopilot allows you to create custom email journeys for every stage of the funnel – from abandoned carts, to trade show lead follow-up and everything in between. Here’s a look at what a customer journey with Autopilot looks like. Zoom Webinars can be a content item for both TOFU and MOFU sales funnel stages, depending on the topic. Zoom  is an easy-to-use tool for hosting webinars. The software integrates with many different CRMs so you can easily follow-up with webinar guests and target them with additional content. Participants can engage in real-time with QA, discussions, polls and chat functions. You can also see engagement data to track if your audience is paying attention. Common MOFU problems and How to Troubleshoot Your Click Through Rates are Low If people are subscribing to your list, but aren’t clicking to read your content, it could be a sign that you need to optimize your email sequences. Strategize about what content a target persona needs and when they need it. Trial different email flows and the content they receive to find the right mix to improve CTRs. People Aren’t Downloading Your Content If people aren’t downloading your content, they can’t move on to further funnel stages. Naturally, one of the easiest ways to fix this is to experiment with new types of content. If your white papers aren’t converting, try a quiz, a free online tool, or something out of the box. It could also mean that your download form is too long. No one wants to submit 20 pieces of information just to get a free online resource. Take a hard look at what info is absolutely necessary and cut everything else. Bottom of Funnel a.k.a BOFU Here we are†¦ the bottom of the sales funnel. A potential customer has made it through your funnel and is on the cusp of making a purchase. Depending on the nature of your  business, this stage may not consist of any content at all. So the marketing team hands the baton off to the sales department and steps away†¦ OR The marketing team might be responsible for creating sales enablement content to help the sales department close the deal. Recommended Reading: The Best Sales Enablement Strategy for Marketers (+ 4 Free Templates) BOFU Content Examples Like mentioned above, not all businesses will need BOFU content. This funnel stage might consist of other tactics like discount codes to encourage purchases, a free trial, or one-on-one consultation. If your product is slightly more complicated, your sales team might need customized supporting content to aid in bringing the customer to the finish line. Competitor Comparisons By the time a lead reaches the bottom of the funnel, they are likely comparing a couple solutions and making a final decision. Customized competitor comparisons offer you the opportunity to outline the customer’s final options before they make a decision. This shows how your brand differentiates itself and to helps them understand why your company is the best. This example from Intercom  isn’t customized for the specific customer, but give you an idea of what your competitor comparison could look like. Presentations Marketing teams can and should be involved in the production of sales slide decks. Marketing can make sure the slide deck is on brand and looks professional, while the content can be tailored by the sales team to ensure it is relevant for the customer. Here is a sales presentation example from Zuora. Sales Scripts You don’t want your sales team to sound robotic or like they are regurgitating a canned response†¦ But you do want them to be well versed in the persona’s problems and pain points. Knowing what keeps them up at night and the challenges that brought them to your company can help close the deal. The marketing team can outline a few talking points to hit the right topics on the call without sounding like a droid. Bottom of the Funnel: What to Measure The goal of your BOFU content is to close the deal and turn leads into customers. BOFU metrics should look at indicators which signal upcoming purchases or conversions. Try   tracking metrics such as: Trial Signups - If your business has the ability to offer free trials, this is a good indication of how many people are inching closer to purchasing. Total Demo Requests  - The number of people registering for a demo signifies a healthy bottom of the funnel. More demos, means more opportunities for your sales team to engage one-on-one with prospects and a better chance of closing the deal. Demos Completed  - How many actually  show up for their demo call? People might be scheduling them, but what good is that if they don’t actually show up? Sales Conversion Rate  - This metric measures how effective your sales reps are at converting prospects into customers. You can calculate sales conversion rate like so: Bottom of the Funnel: Tools Calendly Calendly  makes scheduling demos super easy. It syncs with your preferred calendar and automatically checks availability. Potential customers can see what your real-time schedule looks like and choose a time slot for a demo or other meeting type. No more back and forth emailing. CRM A CRM is an important element of all your funnel activities – especially for the bottom of your funnel. A CRM like Salesforce can track things like demo calls scheduled,no-shows, trial sign-ups and more. It’s a super powerful tool with unlimited amounts of data you can dig into. Common BOFU problems and How to Troubleshoot Number of Trial Signups is Low If you’re struggling to increase trial signups, consider eliminating the need to enter credit card details. Studies  show that simply eliminating the need to enter credit card details to access a free trial can increase trials by 8%. Doing so decreased the trial-to-paid conversions, but in the end still resulted in a better end-to-end conversion rate. You can also make sure that the trail signup CTA is easily accessible on your website and on all relevant content items. No One is Signing Up for a Demo Call This could indicate a problem with your scheduling process. Look at the process and try to simplify it or remove steps that are causing friction. If possible, you could also try implementing live demo capabilities to catch individuals closer to the moment of purchase intent. People Aren’t Showing Up for Their Demos So people are signing up for demos, but they don’t show up. This is a common problem for many companies. One way to solve this is to create a custom reminder email flow specifically for those who have signed up for a demo. Pro tip: Have these emails come directly from the sales rep who will be holding the call. People are generally respectful of others and their time - by tying this to an actual human will help decrease the likelihood of no-shows.

Artificial Insemination Restrictions Based on Financial Stability Essay

Artificial Insemination Restrictions Based on Financial Stability - Essay Example They make decisions according to their moral standards. However, those who want to conceive children using artificial insemination should have stable financial background showing that they can support the child. Artificial insemination is the injection of sperm in a female’s uterus with the purpose of impregnating her. This usually occurs if the husband or partner is not able to make her pregnant or if the female has fertility problems. Most of the laws only provide that children can only be conceived through the biological method. This indicates that there are no legal restrictions for artificial insemination. Parenthood has not been altered in the constitution, and this indicates that problems associated with artificial insemination cannot be dealt with legally. This occurs in some countries such as Israel (Green 1). However, artificial conception has been legalized in most of western countries and other developing countries. The procedure of insemination is mostly legalized for married couples to ensure that children will be brought up in the right environment. If used by other groups of people such as unmarried individuals and lesbians, many legal considerations such as the financial status should be considered. They should be capable of bringing up the baby without any problem. According to the Hosmer model, individuals are supposed to act in the correct manner for them to be trusted. Acting in the right way is morality and morality always creates trust and indicated a commitment of the individual. The study of the morality of an individual who wants to conceive artificially is relevant, especially for those who are not married. It shows the level in which an individual can commit himself or herself to the task. Trust is always linked to commitment and commitment linked to effort. However, sometimes moral behavior is usually ruined by personal desires. An individual would do anything to create certainty that they acquire what they desire. This inclu des changing their behavior on that certain occasion. Some behaviors cannot be changed, as they are inbuilt like facial expressions. The individual who wants to conceive artificially should be fit and morally correct. Legislations on child protection should be developed so that they provide for changes in technology especially in reproduction (Shaw and Corvino 380). The couple ought to be capable of supporting the kid and grant him his rights according to the law. Insemination should have obligations and should, therefore, not be an option for anyone. This will ensure that the child is raised up in the right environment. Lack of this is what leads to children mistreatment, and children who are denied their rights. Artificial insemination needs to be controlled among the populace. Childcare needs a lot of attention and the mother does not have time to work but take care of the child. They will only work when the child matures enough. This requires the mother to have financial resourc es at the time they are not working. It is, therefore, significant to restrict the procedure to married couples whereby one couple will be working while the other will be caring for the child. Those who are engaging in this practice should be financially stable so that they can support their children. In some cases, one delivers multiple children, which can be tough for the mother especially if she had prepared for only one child. Every parent has a duty to provide for their children with food,

PICOT research question created and abstracts to support Assignment

PICOT research question created and abstracts to support - Assignment Example RESULTS: Baseline and six-month quality of life measures did not correlate with recorded arrhythmias. However, perceptions of diminished general health correlated significantly with symptoms of exercise intolerance, lightheadedness/dizziness, palpitations and chest pain/pressure. By multivariable logistic regression, more severe perceived episodes, symptoms of exercise intolerance and lightheadedness/dizziness were independently associated with diminished quality of life. RELEVANCE TO CLINICAL PRACTICE: The findings of this study indicate that symptomatic  heart failure  patients suffer from poor quality of life and that interventions are needed to improve quality of life and decrease symptom severity. Nurses who care for  heart failure  patients play an essential role in symptom evaluation and management and could significantly improve overall quality of life in these patients by carefully evaluating symptomatology and testing interventions and educational programmes aimed at improving quality of life (Hickey, et al., 2102). METHODS: In a cross-sectional study of 318 patients with chronic systolic HF recruited in 48 German primary care practices, we evaluated the patient-reported European HF Self-care  Behaviour  scale (EHFScBs) assessments (range 12-60, where lower scores indicate better self-care). Potential determinants included socio-demographic (e.g. age, living status), clinical (e.g. NYHA class, LVEF, NT-proBNP levels, co-morbidities), behavioural (e.g. smoking and alcohol intake), psychosocial (SF-36 scales and KCCQ domains, e.g. quality of life and self-efficacy) and  depression  status (PHQ-D), plus previous health care utilisation. Mixed regression modelling was applied. RESULTS: Patients had a mean (SD) age of 69.0 (10.4) years and were 71% male. They had a good overall EHFScBs score of 24.7 (7.8) (n=274). In the final regression model (n=271), six determinants were retained (ÃŽ ²; descriptive p-value):

Geicos Total Rewards Program Coursework Example | Topics and Well Written Essays - 1250 words

Geicos Total Rewards Program - Coursework Example First, it is quite hilarious to understand how it has impacted on the quality of life of many people. This has been clearly explained on the website. For this reason, anyone who gets access to the site does not need to conduct an extensive research, but to have a glance at this site in order to know everything about all the rewards associated with the program. To conclude, I would like to commend the administrators of this website for doing a commendable job. It is quite encouraging to design and manage such a well-organized website for the benefits of all the audience. After all, all the information is presented in a clear manner using a simple language. Thus, it undoubtedly becomes beneficial to anyone who gets access to it at all times. However, I would like to say that the information should not be too brief. Instead, it should be properly illustrated for easier comprehension by all the readers. As a matter of fact, a program can be much effective if it addresses the needs of everyone. This is due to the fact that they are meant to serve a dynamic society comprised of different people from diverse backgrounds and with diverse needs. In other words, as it is now; the program does not address all the advantages examined in the World at Work Handbook of Compensation, Benefits & Total Reward. For this reason, it is my considered opinion that the rewards should be repackaged to expand into many other areas rather than the ones specified on the website. I would like to urge the program to consider using the strategy of flexibility. Meaning, the program should not only concentrate on a few areas but expand to other aspects as well. These are also equally important since they have lots of value to add to human life. Although it is important to emphasize on health and education, the focus should be put on other significant areas such as economic empowerment.

Cloud Computing Service Level Agreement and Governance

Cloud Computing Service Level Agreement and Governance Service Level Agreement and Governance for Cloud Computing The contractual side of a service level agreement (SLA) and governance for cloud computing Ali Raslan Abstract In the world of information technology (IT), cloud computing has been the futuristic concept of modern computing for the last decade or more. Nevertheless, in the last few years this concept has become the mainstream. However, with the entire buzz and the evolutionary techniques the information technology companies developing and implementing, many overwhelming issues like interoperability, insecurity, and accessibility represents some of the most anticipated questions every decision maker has to consider before signing the contract of a Cloud Service agreement document. In addition to that, one key issue for every organization trying to make the big move to the world of cloud computing, is to provide governance for data that it no longer directly controls. During this research, I will try to illustrate and point the main ideas and practices of the contractual side of a service level agreement (SLA) and governance for cloud computing by trying to highlight a set of guidelines to help and assist organization in defining and constraining the governance plans for data they are willing to move into the cloud. Keywords: cloud computing, SLA, IT, contract, agreement, constraining. Word count: 4000 words. Introduction Cloud computing is the new era of internet evolution, where this term usually refers to everything involves delivering hosted services and data over the internet to companies, individuals and even other computing systems. The idea of cloud computing started in 1950s when large-scale mainframes made available to schools and corporations (James, 2013). Few decades later, this concept started to become more alive by adopting this concept by some of the major technological companies like Google, Amazon and Microsoft where commercial cloud computing started to take place in the market. This new technology developed through a number of phases, this includes Software as a Service (SaaS), Grid and Utility Computing (GaUC), Application Service Provision (ASP) (Arif, 2014). Nevertheless, through the development of this concept, many issues and uncertainties like security, interoperability, vendor lock-in, and compliance were arising against adopting this technology (North Bridge, 2013). These problems are familiar even with the traditional Information Technology Outsourcing (ITO), and these issues usually treated at the agreement level between the service provider and the customer. Cloud Computing Definitions The National Institute Of Standards And Technology NIST Definition of Cloud Computing â€Å"Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model is composed of five essential characteristics, three service models, and four deployment models.† (Peter Mell, 2011). Moreover, in his book The Big Switch: Rewiring the World from Edison to Google by Nicholas Carr, hundred years from now, the modern era of power grid has begun when corporations started to join the power grid leaving behind the traditional power generator systems every company used to have in order to satisfy the company’s need for electricity. This big transformation at that time is very similar to today’s switching from traditiona l computing and data handling to the cloud. Where with all the unusual concepts and worries about the security, actual data place and the stability of the services provided, companies will soon realize the emerging markets and services Cloud Computing can offer. The main motivation behind Cloud computing mostly represented by the benefits this technology can offer for its clients. Where features like ‘Service on Demand’, usually with a ‘pay as you go’ billing system and factors like the highly abstracted and shared resources, the instantaneous provisioning and scalability makes cloud computing the next power grid transformation. Risks and Issues On the other hand, despite all the mentioned benefits and features cloud computing can offer, it has been realized that there are limits to the acceptance of cloud computing among enterprise companies, because of the level of complexity and dependability these service might become. Moreover, the data governance issues related to this technology represents some of the main difficulties the cloud computing market is facing right now. The European Network and Information Security Agency (ENISA) defines that the client responsibility of data governance is similar to the service provider responsibility in case of any data lose or corruption (Catteddu, 2009). Thus because customer should be aware of the risks that might imply by using this technology, and to encourage these companies to investigate farther in finding a more reliable providers. In addition to that, farther risks might imply to any cloud computing environment, such as hacking attacks or unauthorized access to the actual phys ical data locations. The Journal of Information Technology Management categorized this type of attacks in three main categories: Attacks targets hosted application under a SaaS environment. Attacks through the trusted network connection. This can be done from the customer side to the provider or from the provider side to the customer environment. Attacks targets hosted server under a PaaS or IaaS environment. (Cochran Witman, 2011) Cloud Computing Governance Components In the Information Technology Outsourcing, describing the product or the service specifications to be delivered are usually drafted via a contract is in the form of Service Level Agreement (SLA), this agreement defines the all the important and legal parts of the service between the service provider and the service recipients. The same concept can be implemented with the cloud computing, since most of the main agreement parts involves providing an information technology service. However, cloud computing includes many different ideas and concepts, where in cloud computing agreement the service have to treat different concepts and behaviors like unknown data physical location, rapid scaling, lower IT upfront, and even different way of paying for the service such as monthly or annual subscriptions. In addition to that, in a cloud environment, usually the services are hosted and owned by a separate party. Where in most cases the owner of the application can be different from the owner of the server (Cochran Witman, 2011). Nondisclosure and Confidentiality Agreements These two terms are used in many other areas and through all types in contracts, agreements and forms, but the basic understanding of those two terms refers to the confidentiality of the agreement in general. Therefore, at the level of a service level agreement, a nondisclosure agreement usually means a confidential agreement. Margaret Rouse in her article about Nondisclosure Agreements she defines NDA as â€Å"A non-disclosure agreement (NDA) is a signed formal agreement in which one party agrees to give a second party confidential information about its business or products and the second party agrees not to share this information with anyone else for a specified period of time.† (Margaret, 2005). Similarly, David V. Radack in his article Understanding Confidentiality Agreements, he defines confidential agreement as â€Å"Confidentiality agreements, are contracts entered into by two or more parties in which some or all of the parties agree that certain types of information t hat pass from one party to the other or that are created by one of the parties will remain confidential.† (David, 2014). From the two provided definitions, we can see that a confidential or nondisclosure agreement force all participated parties to protect and never disclose any of the information passed between the parties while building the service. Legal location In general, the actual physical location of the server or the data in a Cloud Computing environment is not important from the technical point of view. However, from a legal point of view a Service Level Agreement requires clearly identifying the actual location of the servers handling the data and services. Thus in case of a security breach from the provider side, punishments or penalties could be issued through the provider’s local authority. For that reason, if the breach resulted the data to be moved into an offshores location, the local government regulations might have no effects towards that (Steele 2010). On the other hand, a civil case could be issued in the right of the vendor or attacker in case of such risks. For that reason, defining the legal location is very important in a service level agreement because it represents a legal cover to the actual data that might get stolen or destroyed. The Restrictions of a Software License Software License Restrictions is a very imperative factor in any Software License Agreement because it might affect the main tasks of the whole system in case of storing on an unknown devices or servers. This might occurs because sometimes software license might get violated when stored or hosted via remote hardware infrastructure. This issue might results a side effects like not being able to run the system as a whole or a part because software licenses might have a security features at the level of linking the software to a special machine MAC address or a processor serial number. User based exposures User based exposures might occurs when an end user posts some data in a secure interface or website in the system, after submitting the data to the main data server, the data might get through a third party communication systems or servers. During this stage, a security breach might occurs were data can be lost, stolen or disclosed. At this level, the Service Level Agreement investigates what administrators at this level have access to during the transmission stage. This point might cover different types and techniques for encrypting the data, or include the third party providers in the agreement to insure the security and safety of the data. Communicating With Remote Networks and Services. The system’s integration and incorporation with the cloud software as a service is one the most important factors any cloud based services have to offer for any system. However, integrating these services with the organization’s internal system sometimes means giving these services the possibility to become a part of the internal system. This can be an issue concerning the security the internal system. Mathias Thurman in his article Tightening Up SaaS Security, discusses how these concerns increase when the security of the SaaS is unidentified or unknown. Basically because when integrating the internal system with the SaaS, the SaaS network becomes a part of the internal system, and when reaching this level of integration, any attacks of security failures from the side of the SaaS provider well results the local network to be at risk too (Mathias, 2010). Cloud Service Level Agreement Components Service Level Agreement Template To illustrate the main parts and layout of a Service Level Agreement in a cloud-computing environment, in the following template we can see the main parts, layout, and definitions of the Service Level Agreement content, made by SLATemplate.com. Certainly, a Service Level Agreement can includes hundreds of pages describing every single specification. However, for the sake of illustrating the sample main part of the agreement we have the following template represents the most important parts of an SLA for a Cloud Computing system. Service Level Agreement (SLA) for Customer by Company name Effective Date: 10-08-2010 Version Approval (By signing below, all Approvers agree to all terms and conditions outlined in this Agreement.) Table of Contents 1. Agreement Overview 2. Goals Objectives 3. Stakeholders 4. Periodic Review 5. Service Agreement 1. Agreement Overview This Agreement represents a Service Level Agreement (â€Å"SLA† or â€Å"Agreement†) between Company name. and Customer for the provisioning of IT services required to support and sustain the Product or service. This Agreement remains valid until superseded by a revised agreement mutually endorsed by the stakeholders. This Agreement outlines the parameters of all IT services covered as they are mutually understood by the primary stakeholders. This Agreement does not supersede current processes and procedures unless explicitly stated herein. 2. Goals Objectives The purpose of this Agreement is to ensure that the proper elements and commitments are in place to provide consistent IT service support and delivery to the Customer(s) by the Service Provider(s). The goal of this Agreement is to obtain mutual agreement for IT service provision between the Service Provider(s) and Customer(s). The objectives of this Agreement are to: Provide clear reference to service ownership, accountability, roles and/or responsibilities. Present a clear, concise and measurable description of service provision to the customer. Match perceptions of expected service provision with actual service support delivery. 3. Stakeholders The following Service Provider(s) and Customer(s) will be used as the basis of the Agreement and represent the primary stakeholders associated with this SLA: IT Service Provider(s): Company name. (â€Å"Provider†) IT Customer(s): Customer (â€Å"Customer†) 4. Periodic Review This Agreement is valid from the Effective Date outlined herein and is valid until further notice. This Agreement should be reviewed at a minimum once per fiscal year; however, in lieu of a review during any period specified, the current Agreement will remain in effect. The Business Relationship Manager (â€Å"Document Owner†) is responsible for facilitating regular reviews of this document. Contents of this document may be amended as required, provided mutual agreement is obtained from the primary stakeholders and communicated to all affected parties. The Document Owner will incorporate all subsequent revisions and obtain mutual agreements / approvals as required. Business Relationship Manager: Company name Review Period: Bi-Yearly (6 months) Previous Review Date: 01-08-2010 Next Review Date: 01-12-2011 5. Service Agreement The following detailed service parameters are the responsibility of the Service Provider in the ongoing support of this Agreement. 5.1. Service Scope The following Services are covered by this Agreement; o Manned telephone support o Monitored email support o Remote assistance using Remote Desktop and a Virtual Private Network where available Planned or Emergency Onsite assistance (extra costs apply) Monthly system health check 5.2. Customer Requirements Customer responsibilities and/or requirements in support of this Agreement include: Payment for all support costs at the agreed interval. Reasonable availability of customer representative(s) when resolving a service related incident or request. 5.3. Service Provider Requirements Service Provider responsibilities and/or requirements in support of this Agreement include: Meeting response times associated with service related incidents. Appropriate notification to Customer for all scheduled maintenance. 5.4. Service Assumptions Assumptions related to in-scope services and/or components include: Changes to services will be communicated and documented to all stakeholders. 6. Service Management Effective support of in-scope services is a result of maintaining consistent service levels. The following sections provide relevant details on service availability, monitoring of in-scope services and related components. 6.1. Service Availability Coverage parameters specific to the service(s) covered in this Agreement are as follows: Telephone support : 9:00 A.M. to 5:00 P.M. Monday – Friday Calls received out of office hours will be forwarded to a mobile phone and best efforts will be made to answer / action the call, however there will be a backup answer phone service Email support: Monitored 9:00 A.M. to 5:00 P.M. Monday – Friday Emails received outside of office hours will be collected, however no action can be guaranteed until the next working day Onsite assistance guaranteed within 72 hours during the business week 6.2. Service Requests In support of services outlined in this Agreement, the Service Provider will respond to service related incidents and/or requests submitted by the Customer within the following time frames: 0-8 hours (during business hours) for issues classified as High priority. Within 48 hours for issues classified as Medium priority. Within 5 working days for issues classified as Low priority. Remote assistance will be provided in-line with the above timescales dependent on the priority of the support request. â€Å"(SLA template, 2010) References Carr, N. G., January 2008. The Big Switch: Rewiring the World, from Edison to Google. s.l.:s.n. COCHRAN, M. WITMAN, P. D., 2011. GOVERNANCE AND SERVICE LEVEL AGREEMENT ISSUES IN A CLOUD COMPUTING ENVIRONMENT. Journal of Information Technology Management Volume XXII, Number 2, pp. 41-55. Peter Mell, T. G., 2011. The NIST Definition of Cloud Computing. [Online] Available at: http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf Arif Mohamed, A history of cloud computing. 2014. [ONLINE] Available at: http://www.computerweekly.com/feature/A-history-of-cloud-computing. [Accessed 5 March 2014]. James, A Brief History of Cloud Computing | SoftLayer Blog. 2013. [ONLINE] Available at: http://blog.softlayer.com/2013/virtual-magic-the-cloud. [Accessed 10 March 2014]. North Bridge, 2013 Cloud Computing Survey | North Bridge. 2014. [ONLINE] Available at: http://www.northbridge.com/2013-cloud-computing-survey. [Accessed 11 May 2014]. Peter Mell. The NIST Definition of Cloud Computing 2011. [ONLINE] Available at: http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf. [Accessed 11 May 2014]. Catteddu, D. and G. Hogben, Cloud Computing Benefits, risks and recommendations for information security 2009, European Network and Information Security Agency: Heraklion, Crete, Greece. 125 pp. Margaret Rouse, What is non-disclosure agreement (NDA)? Definition from WhatIs.com. [ONLINE] Available at: http://searchsecurity.techtarget.com/definition/non-disclosure-agreement. [Accessed 11 May 2014]. David V. Radack, Understanding Confidentiality Agreements. 2014. [ONLINE] Available at: http://www.tms.org/pubs/journals/jom/matters/matters-9405.html. [Accessed 11 May 2014]. Steele, C., City of Monrovia, California, personal communication, 2010. Mathias Thurman, Tightening Up SaaS Security Computerworld. 2010. [ONLINE] Available at: http://www.computerworld.com/s/article/352873/Tightening_Up_SaaS_Security. [Accessed 11 May 2014]. SLATeamplate.com, Service Level Agreement Template (SLA). 2010. [ONLINE] Available at: http://www.slatemplate.com/. [Accessed 11 May 2014].

Event and Milieu :: Language Sociology Essays

Event and Milieu ABSTRACT: I consider how the notion of event is used in such important branches of twentieth-century thought as relativity, quantum mechanics, Marxist sociology and psychoanalysis. I show that in each case there is the same concept of event as of a series of communications. It is also shown that this new concept of event corresponds to traditional concepts of historical events. I analyze the difference between the concept of event and that of fact. Since a fact presupposes "an external observer" it is impossible to deal with an event without being involved in it. Since a fact presupposes its permanent logical form as a necessary condition of knowledge about it, any condition of knowledge about an event appears to be empirical itself. I show that the division between history and prehistory has the same basis as that between event and fact. The crucial question is how knowledge about an event is possible. The problem is that the concept of identity applicable to fact appears to be inap plicable to event. However, it appears possible to define an identity of event with an identity of media or "places" of communication. An open system of such "places" we call "milieu." A language is a paradigm for it. However, I suppose that unlike "the linguistic paradigm," the "paradigm of milieu" should refute the idea of the exceptional status of human language. The notion of event became to play a basic role in science with such revolutionary physical theories as relativity and quantum mechanics. Today the notion of event is widely applied also in synergetic. To make clear the importance of the notion of event for sociology and psychology of 20-th century it is enough to name such a key figures of the century as Marx and Freud. The notion of social even (revolution) is essential for Marxism as well as the notion of psychological event (child’s trauma) for Freud’s psychoanalysis. We cannot say that the notion of event was neglected by philosophers of our century: Heidegger and Deleuze among others presented elaborated concepts of event. These concepts (which can not be analyzed here) however do not relate directly to science nor to knowledge in general. What is an event as a matter of knowledge remains beyond considerations of these authors. To answer to the question is the first purpose of this paper. The second purpose of the paper is to elaborate a notion of environment or milieu that as it is shown below appears to be correlative to that of event.

Culture Influences the Lives of Individuals Essay

The novel â€Å"Kite Runner† by Khaled Hosseini vividly portrays the impact of culture on personality and even destiny of the main characters. Khaled Hosseini describes unique Afghan culture, its traditions and rituals, social norms and human relations which have a great influence on decisions of the protagonist and his life. Thesis using different themes and motifs, Hosseini creates a powerful life story portraying that culture and national identity determine destiny of a person, his life choices and relations with others. The book is based on the ideas of friendship and family relations, generation gap and immigration, cultural assimilation in America and cultural identity. In the interview Hosseini comments that â€Å"Because the themes of friendship, †¦ the uneasy love between fathers and sons are universal themes and not specifically Afghan, the book has been able to reach across cultural, racial, religious, and gender† (cited Azad 2004). The protagonist of the novel, Amir, is faced by cultural traditions of his nations, misunderstanding with his father and feeling guilt. Hosseini portrays family relations typical for many Afghans based on a man’s power and dominance and oppression of women in this culture. This theme is closely connected with generation gap and inability of Amir’s father to understand his only son. In contrast to many young people of his culture, Amir loves literature and poetry. He is portrayed as a radical whose circumstances and temperament lead him into a very different experience. Literature and story writing are not considered as a good profession for a man like Amir belonging to high social classes. The conflict between this cultural tradition and Amir’s desire to become a writer creates a tension and misunderstanding between Amir and his father. The idea of friendship and close peer relations between men is another theme which runs through the novel. When he was a child, Amir betrayed Hassan and defamed him. Many years have passed, but he feels guilty because of his weakness and disloyalty. Using this theme, Hosseini portrays that much human behavior is based not on the underlying values people hold, but on their compliance to the pressures exerted by the social world around them which can be resisted only at a high price. Everyone lives by cultural and social rules whose existence they are well aware of, but that they cannot resist their social world mostly rules them. In the explanations that the people in this book give of their lives, the dominant form personal level takes is that of the world of other people. Amir ponders: â€Å"I wondered if that was how forgiveness budded †¦ with pain gathering its things, packing up, and slipping away unannounced in the middle of the night† (Hosseini 198). The novel vividly portrays a conflict between Afghan culture and the Soviet Union traditions spread in this land. On the other hand, through minor characters of Afghan military, Hassan and his wife, Hosseini depicts different cultural traditions and national identity of two opposite cultures. Patriotism is not always a delusion and there may be values in one’s country that are worth defending, even dying for. However, states’ molding of their citizens into a common way of life is under challenge today. It is under challenge in part because of the resurgence of ethnicity and ethnic identity. These ideas of self echo Hosseini’s interpretation of culture: both self and culture are seen by some as belonging to a particular place, bounding and shaping the beings therein, and by others as radically open and free. In his interview Hosseini comments: â€Å"It’s hard not to feel some guilt in a country where privilege and poverty are basically next door to each other† (Jolly 2006). The themes of immigration and assimilations help readers to perceive cultural differences between Afghan and American cultures based on different values and religious traditions. In contrast to Afghanistan, American culture is based on collective consciousness. This contradiction can best be resolved by considering self and culture in a common phenomenological framework: a framework based on how people experience the world. For Afghan people, their experienced are based on revolutions and military struggle, constant tension to be killed and master-servant relations. Through the character of Sohrab, a nephew of Amir, Hosseini depicts a strong bond between relatives and importance of blood relations. In spite of great risk and Taliban rule, Amir returns to Kabul and saves his nephew Sohrab. Through this theme, Hosseini depicts that this choice of values and identities is not really free. People pick and choose themselves in accordance with their class, gender, religious belief, ethnicity, and citizenship, as well as all the exigencies of their own personal molding, from a cultural frame; they pick and choose themselves in negotiation with and performance for others. â€Å"Hosseini gives his readers credit by being subtle about his metaphors, such as the fact that Afghanis live among war and kite flying is children playing at war, preparing for it† (Most Readers Loved This Novel 2005, G3). For Amir, his half-brother Hassan, choice is not free, but it seems to be free: as if, from the vast array of available cultural choices as to what one might believe, how one might live, they make their choices and live and believe accordingly. For the most part, these men characters shape themselves in ways close to home, in congruence with their membership in home societies. Following Makhmalbaf (2001) â€Å"transformation changes the socioeconomic infrastructure that in turn breaks the traditional culture and creates a more modern one, exporting oil and consuming the products of industrialized countries† (29). The facts, events and destinies of the characters described by Hosseini show that culture is the main factor which determines human life and personality. According to Hall and Gay (1996): â€Å"The cultural shaping of self occurs at what may analytically be viewed as separate levels of consciousness† (34). In the novel, lives of all characters are shaped by a particular language and set of social practices that condition them as to how they comprehend self and world. All characters think in language and behave in accordance with Afghan cultural values and norms of their ethical group. In sum, the novel portrays that the self universally is made of past memories and future anticipation linked to an ever-shifting present. Amir’s experience in America shows that human self-identity does not disappear in the other country determining life goals and behavior. Human personality is culturally shaped: people of different cultural backgrounds clearly have different ways of experiencing the world.

TMI essays

TMI essays I chose to write my paper on an article about the near meltdown of a nuclear facility near my home, Three Mile Island. It was about 22 years ago, on March 28, 1979, in Middletown, Pennsylvania, when TMI almost had the worst commercial nuclear power accident in the history of the United States. Uranium was melting in the reactor, and hydrogen gas was exploding around the facility. No one knew whether to evacuate people in nearby towns, or to tell them to stay put. Evacuation could cause chaos on the roads, while keeping people there could have grave effects, whether right then, or in the future. Since this, 60 nuclear power plants across the U.S. have been shut down or abandoned. No new plants have been built since 1973. 103 reactors were still operating at the time this article was published. After Three Mile Island, new regulations have been made, like better trained plant operators, and more workers, these requirements have made nuclear power more expensive than burning coal or hydroelectric power. In 1999, TMI still had one functioning unit. Operators said it was a model of efficiency and safety. But in a deal that summer, the plant was to be sold for $100 million, just one seventh of its book value. The reason for this price was that TMIs Unit 2 was dismantled just enough to reveal a steel skeleton under its cooling towers. Never to reopen, it cost $700 million to build, and $973 million to run. At the time of the accident, the people of central Pennsylvania were the focus of everyones attention. Robert Reid, the mayor of Middletown, tried to get to someone in the plant, but with no luck. He called TMIs corporate owners in New Jersey and was assured that no radiation had escaped into the air, but radioactive gas had been released to relieve pressure inside. Dick Thornburgh, governor then, recommended that pregnant women and young children living within 5 miles of the plant e ...

Tyrosine Kinases essays

Tyrosine Kinases essays In this experiment we will determine whether or not epidermal growth factors (EGF) stimulate target cells, through the receptor tyrosine kinase (RTK) (3). RTKs are transmembrane proteins that receive an extra cellular message, and transform it into an intracellular message. When inactive the RTKs reside as monomers in the lipid bylayer of the cell, until they are dimerized (2). At the same time of this dimerization the RTK then binds its ligand, EGF is a possible ligand. This action causes a conformational change that allows the RTK to be autophophorilated (1). Phosphorylation can happen on a few different side chains of the RTK. Such as serine, threonine, and tyrosine. We are concerned with the phosphorylation that occurs on the tyrosine. Phosphorylation of these side chains occurs at the exposed hydroxyl end of the amino acid. A hydrolysis reaction occurs and each dimmer yields phosphate groups to each other to allow the autophophorylation event (4). By knowing that the tyrosine side chains are phosphorylated we can perform a western blot and then using a specific antibody we determine if our EGF has caused the RTK to be phosphorylated (3). To start we took serum starved COS-7 cells that were ruffly 100 percent confluent, and were separated into a six well plate, and added to five wells different media. Before this we removed the existing media from the cells. In separate wells we added 2mls of acetyl choline 1ml/mg, EGF 2Â µl/mg, 10% FCS, serum free media, and BSA 10ml/mg. We then incubated the plate for 30 min at 37C and 5% CO2. After the incubation we removed the media from the cells and added 150Â µl of SDS ample buffer with othovanadate, pipetting up and down to remove the cells. We then transferred the cells to microfuge tubes and placed them in a water bath, boiling, for 5 min. We then preformed an SDS PAGE with six wells, the first five we ...

Obligations of Managers and Executives in I.T Essay

Obligations of Managers and Executives in I.T - Essay Example Considerably, cyber security has been an issue concerning the IT department. However, there has been a considerable growth of the information security to constitute a legal obligation and responsibility for the management. In this regard, all the shareholders need inclusion to address the matters of cyber security. For instance, according to the Gramm-Leach-Bliley security regulations, the Board of Directors has the mandate to ensure the safety of finances regarding their corporations. In addition, the evolving case laws suggest that corporate directors have a duty of care for the company’s information systems. They add that the obligation extends to safeguarding the integrity of the stored data from a mere responsibility of guarding corporate financials. Further, the Business Roundtable notes that the board of directors should consider information security as an element of corporate governance. Data confidentiality, integrity, and storage In this context, it is eminent for the organizations to observe the procedure incorporated to protect their company information from access by unauthorized persons. The data must be stored in forms that are not easy to interpret when opened as flat plain text files, accessed in inaccessible locations, and or protected by the firewall (Smedinghoff, 2005). Use of technical access controls in protecting the corporate information In this context, policies and procedures should remain implemented to ensure appropriate access to information by authorized persons (Kshetri, 2010).

Should Poor People Be Provided With Food and Shelter Essay

Should Poor People Be Provided With Food and Shelter - Essay Example There are very few people that are philanthropic enough to help such people out and bring them out of their misery. On the other hand, there are other people that refuse to help such a miserable situation, and in turn create more problems for the poorer sections of society. However, despite being caught up in such situations, it is the right of every individual to be able to have food and shelter in order to survive. Food and shelter are the two necessities a person should have in order to be able to live life properly and if these are denied, then no man will be able to survive. Most people that are poor or living below the poverty line are not even able to afford square meals and provide their family with the same. They have many mouths to feed and an unstable source of income which forces many of them to even resort to actions like begging for food. Most of them do not have a house or a roof to live under and thus are subject to the worst kind of diseases. Even food and shelter be comes a distant dream for such people and they become socially excluded from a lifestyle of being able to achieve these basic resources from society. Thus, the question lies in whether or not such people should be provided with external assistance by others in order for them to be able to gain basic food supplies and a place to live in with their families. Governments in many countries provide the socially backward classes and poor people of the society with these basic amenities. There are a number of food programs taken up in such developing and under developed countries where poor people are given food grains so that they can sustain their lifestyle and be able to feed their families. In many parts of the world, the governments also build housing societies that have basic one room shelters where poor people can dwell. In most places, these houses turn into areas that are categorized as slums because of the unhygienic conditions that they form with time. It is important for people to given food and shelter because